When people are more familiar with your personal brand, it automatically increases the chances of them hiring your personal branding examples such as this lets you know just how much of importance a personal branding photo shoot. Your goal is to BRAND your business! What’s more, by focusing on growing your personal brand, you’re far more likely to attract additional coverage.
You might already be an expert but to boost your personal brand, you need to establish yourself as an expert and you need the best images to accompany your business website description and social media posts. Hire a professional photographer like Sally Ullman and get the best personal branding photography packages for your brand.
If you’ve just had your personal brand off the ground, here are a few strategies that are simple and that you can implement this week.
Strategies to help take your personal branding to the next level:
Consistency is essential
If you want to boost awareness and recognition for your brand, you need to get out there and get out there often. Creating a social media and content calendar, speaking at events or scheduling interviews are some personal branding examples. The more people pick up on your brand, the better it is for you. Posting photographs of you participating in events, speaking or showing your business is essential – so take pictures of you involved in these activities!
Publicity and personal interactions are equally important
Getting public exposure can do wonders for your brand but PR is not the be-all and end-all. The kind of press you engage also makes a difference. It can determine how the public perceives your brand. Personal interactions are the other side of the coin and they’re just as important. People can still see you as an expert and appreciate the fact that you’re willing to have one-on-one interactions. Contact your local newspaper for coverage of your business or any events you sponsor!
Review your website
Maintaining a solid personal website is another tactic that can have a positive impact on the success of your brand. A website can be a powerful asset if you use it correctly. If you haven’t done so in a while, review your content, images and calls to action. The wording and images you use and how regularly you create content can all make a difference to how effective your site is. Also, if you aren’t using your site as a lead-generation tool, now’s the time to change that. Post your website address and content regularly!
Engage and share your stories
Social media is another tool that when used correctly, can bring you a lot of new business. Stories are at the heart of social media and is the ideal platform for communicating with the press and your customers. Make sure that you’re striking the right balance between promotional posts and stories/content that your audience would find interesting. If you don’t have a content calendar in place, this is something you should implement as soon as possible. Make sure that your writing style, images, and colors are consistent with your website when posting. Having multiple appropriate images that represent your business is essential to having engaging photos to post!
Get in touch with your existing customers
The happy customers you’ve dealt with in the past are your best referrals. If you haven’t been in touch with them in a while, this is something you can do this week. Not only does this open you up to repeat business but it gives you the opportunity to source new business too. Many people are more than willing to provide referrals – you only have to ask.
Provide your clients with an easy tool to write a review
You can always forward the link for a google review!
You don’t need to spend hours on your personal brand every day. With consistency and a plan, you can take your brand to new heights in no time at all.
Have you made your consultation appointment?
Sally Ullman Photography